Local
We have a unique local knowledge and a unique perspective that you will not get from large online companies.
Search engine optimisation (SEO) refers to the process of increasing the quantity and quality of website traffic that comes from organic search engines.
There is no point having a website if no one can find it. Building a website in a format that is easy for search engines like Google, Bing and Yahoo to find and read is not only good practice, it is vital to your business.
We have training and experience in search engine optimisation and apply this to every website we build. This includes both on-page SEO and technical SEO.
SEO can be divided into 3 main areas:
ON-PAGE SEO
This refers to all the content on your website and the way it appears to search engines. This section of SEO focuses on using the right keywords in the right place to explain to search engines what your site is about. This can relates to your websites text, images, HTML tags, metadata and links.
We optimise every bit of content we upload onto a website to increase the site’s visibility to search engines.
OFF-PAGE SEO
This refers to everything that is related to your SEO that is not on your website. Therefore, this section of SEO is mainly focused on backlinks. Backlinks are links from other sites to your website. Links from quality websites, relevant to your industry are like a ‘vote of confidence’ for your website as far as search engines are concerned.
There are a few different ways to get backlinks that are highly regarded by search engines. We can help you develop an off-page SEO strategy that is right for your business.
TECHNICAL SEO
Technical SEO relates directly to website performance. Website performance and speed is not just helpful to the user, it also tells search engines that you have a quality website. Search engines crawl websites to get information off them. If a website is slow or has an illogical structure it will not rank as highly in search engine results. Technical SEO is concerned with URL structure, redirects, markups, sitemaps, HTTPs and more.
We incorporate the rules of technical SEO in all our websites as standard practice.
Local SEO
Local SEO is based on the same principals as general SEO but it is targeted to people searching for a product or services in their local area. For instance if a user searches ‘cafes near me’ in Google, the search engine will show them local cafes (provide the user has shared their location).
Unlike general SEO, local SEO is about getting people to your business premises. Local SEO is supported by having a quality, responsive, keyword optimised website, but there are many other factors that influence local SEO as well.
We have experience with local SEO practices, and know what works. Let us put together a local SEO strategy based on your industry and target customer.
You may have notice when you search for a local business on Google that it gives you automatic suggestions before the search results. This is called a Snack Pack and you want your business to feature. Like many other aspects of SEO, it can take time to get your business into the Snack Pack. Luckily, we know ways to help speed this up.
Having a Google My Business profile is vital for getting local rankings on Google. There are a few key aspects of a fantastic Google My Business profile that will really help your business. Your My Business profile also informs the Google Snack Pack. We have extensive experience in claiming and making Google My Business profiles that Google loves to show. But it’s not all about Google, there is a Bing equivalent called Bing Places. Let us help you create the perfect keyword optimised profiles for your business.
Local SEO is also about getting your business on the map (literally). Google Maps and Apple Maps are a great tool for helping customers find your business. But, you have to present the information to these map services in the right way to get them to feature a business. We have existing credibility with Google and Apple which helps our suggestions get implemented faster. Let us save you time by getting you on these maps, which will not only promote your location but can include other information as well.
