Local
We have a unique local knowledge and a unique perspective that you will not get from large online companies.
Local Digital Marketing is our specialty!
Creating a digital marketing strategy for a local business is different than creating one for an online business. Most digital marketing techniques are aimed at reaching more and more people. But, we know that you only want to market your business to a very specific local audience. You don’t want to waste your time, energy and money on marketing to everyone on the Internet. A local digital marketing strategy should appeal to an audience in a specific geographic area.
Local digital marketing is about finding the balance of a targeted website, local SEO techniques, paid ads and social media.
We know exactly how to market to people on the North Shore of Sydney. We have years of experience of helping local businesses to use digital marketing in a targeted manner that is cost effective and produces results. Talk to us about how we can customise a local digital marketing strategy to your industry, audience and budget.
A website is a vital aspect of any local digital marketing campaign. Your website is one of the only online platforms that you have complete control over. On a website, you get to tell the narrative of your business, because of course, you are the expert on your business.
Local business websites need to be designed in a specific way to draw people to your business. Although this is true for all websites, it is absolutely crucial for a local business website to be mobile-friendly. This is because people are often out and about when they look for a local business. For this reason, all our websites and web pages are guaranteed to pass Google’s Mobile-Friendly test.
Another rule for local business websites is to have your business details clearly available straight away. This includes basic but useful information such as address, opening hours, a broad overview of your products/services and as many ways to contact the business as possible. It is imperative that this information be updated whenever necessary.
Social media can seem global, but it can actually be a great way to reach local customers. Choosing your social media platforms carefully is just as important as what you put on them.
Social media campaigns can be used to target people who live or work in a specific location, and have certain lifestyles and interests. Social media platforms, particularly, Facebook and Instagram have a lot of information on people that you can use to make sure your ads get seen by your target audience and not others. Google Ads (although not technically social media) is another option with the ability to cleverly target people in a very specific location.
We can design a strategy that incorporates organic and paid social media campaigns to suit your business, target audience and budget.
Local SEO
Local SEO is based on the same principals as general SEO but it is targeted to people searching for a product or services in their local area. For instance if a user searches ‘cafes near me’ in Google, the search engine will show them local cafes (provide the user has shared their location).
Unlike general SEO, local SEO is about getting people to your business premises. Local SEO is supported by having a quality, responsive, keyword optimised website, but there are many other factors that influence local SEO as well.
We have experience with local SEO practices, and know what works. Let us put together a local SEO strategy based on your industry and target customer.
You may have notice when you search for a local business on Google that it gives you automatic suggestions before the search results. This is called a Snack Pack and you want your business to feature. Like many other aspects of SEO, it can take time to get your business into the Snack Pack. Luckily, we know ways to help speed this up.
Having a Google My Business profile is vital for getting local rankings on Google. There are a few key aspects of a fantastic Google My Business profile that will really help your business. Your My Business profile also informs the Google Snack Pack. We have extensive experience in claiming and making Google My Business profiles that Google loves to show. But it’s not all about Google, there is a Bing equivalent called Bing Places. Let us help you create the perfect keyword optimised profiles for your business.
Local SEO is also about getting your business on the map (literally). Google Maps and Apple Maps are a great tool for helping customers find your business. But, you have to present the information to these map services in the right way to get them to feature a business. We have existing credibility with Google and Apple which helps our suggestions get implemented faster. Let us save you time by getting you on these maps, which will not only promote your location but can include other information as well.
